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Gerry McGovern’s 'Transform' Delivers Brilliant Marketing Insights

To channel the customer centric mindset that drives the often-disruptive — and always wholly original — arguments that digital consultant and thought leader Gerry McGovern presents in his new work, Transform: A Rebel’s Guide for Digital Transformation, it helps to begin by noticing the book can only be bought in humble paperback form. It’s a counterintuitive but inspired choice for a book on digital transformation that underscores the book’s guiding thesis. McGovern suggests today’s digital tools have empowered customers as never before in history, to search, to compare, and above all, to demand that information be delivered in a form that reinforces the usability and time value of that information. Investing in a New Way of Thinking With examples that range from the Liberian Ebola crisis to the Ashley Madison dating site, and numerous detours into the philosophy and history behind his arguments, McGovern has delivered a book that is not only overflowing with innovative insig...
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Dissed and Dismissed by HubSpot? Dan Lyons Tells All in 'Disrupted'

In his provocative new book, Disrupted: My Misadventure in the Start-Up Bubble, author Dan Lyons doesn’t miss a chance to put the 'diss' in 'disrupted' in the course of raking his former employer, Cambridge, Mass.-based marketing software company, HubSpot, over the coals.  Mercifully though, Disrupted is far more than a hilariously vengeful takedown. By turns, Lyons offers up sharply-observed workplace anecdotes, insights into venture capital and start-up culture, an insider vantage point on a Hollywood sitcom writers’ room, passionate musing on ageism in tech and a paranoia-tinged look at personal privacy violations.  The mash-up isn’t always successful, but it’s never boring. Blogging and Boxed Candy  And as if those agendas weren’t enough, Lyons also raises worthy questions about the nature of journalism versus content creation, sales versus marketing, Millennials versus Baby Boomers and capitalism as a motive.   Oh, and trigger warning: After re...
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